Industry Projects

This page highlights my stakeholder engagement experience, client and industry collaborations, showcasing the practical application of multidisciplinary media strategies to solve real-world problems and drive brand growth.

Light to Night 2022 (National Gallery)

timeline: Oct 2021 - Feb 2022

Design Orchard

timeline: Apr 2022 - aug 2022

Project overview:

The brief was to create a light projection for the Arts House Architecture. The theme of the piece was "Finding oneʼs identity through seeing history and the world, how we should overcome obstacles". In this industry project, my team collaborated with our mentors, teacher-in-charge and the external media departments of National Gallery Singapore.

Role:

Part of Arts House Act 1 group (team of 4)

Marketing & Creative team: develop theme, message and concept Ideation, Motion Designer & Animator

Results & Impact:

Developed the opening act of a projection mapping installation with a significant role in concept ideation, storytelling and scene stylisation.

Animated and contributed visual assets, improving production efficiency by 10% and delivering project milestones under tight deadlines.

Incorporated stakeholder feedback through rapid revisions for an installation viewed by 2.2 million visitors (according to Straits Times)

and ensuring on-site smooth delivery of projection.

Well received by audiences and shared on a number of social media accounts. Featured in "Behind the Scenes of the Artists" on National Gallery's official Youtube channel

Project overview:

This was a client project with Design Orchard which is situated in a tourist destination. The brief was to create a social media video for Design Orchard to post on their Instagram on National Day. The intention of the video was to feature popular Singapore landmarks as this shop has a large customer base overseas, including tourists.

Role:

Part of team of 3

Creative direction: conceptualise overall style, Video Editor & Motion Graphics Animator

Results & Impact:

Conceptualised and produced a high-impact National Day video campaign that generated 20% more views than previous posts

Directly accelerated follower growth on the official Instagram account and drove 10% organic traffic towards the shop's official Instagram account

Was one of the two teams selected to be featured on Instagram to celebrate National Day

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Nickelodeon

This was a studio project to conclude the final year. The brief was to create a Brand Identity Video for Nickelodeon Asia to share on their platforms to celebrate the 2023 Countdown. In this industry project, my team met with the lead industrial partners from the Asia Branch to discuss weekly over the progress.

Project overview:

timeline: Aug 2022 - Nov 2022

Role:

Part of the 3D team of 5, total team of 10: Creative development: concept Ideation, 3D model artist and assets creator and animator of scenes

Results & Impact:

Won Bronze Award for the Crowbar awards

Animated and refined 5+ scenes and created 3D assets - reduced production workload by 10% across the production team and ensured timely project delivery. Gained recognition for cross-functional collaboration

Featured on Nickelodeon Asia's Instagram and on Vimeo which gained reshares and attention

Showcased to more than 200 High School attendees at my school’s Open House event

Malay Heritage Centre

timeline: APR 2021 - Aug 2021

This was a collaboration with the Malay Heritage Centre to create a short storytelling animation for their LED display. The theme of this was based on the Story folklore of Red Hill and retold in a modern setting of Covid. The progress of this project included weekly consultations and revisions of the video.

Project overview:

ROLE:

Part of a team of 4

Creative director: Concept, theme and overall stylisation of video, Designer, Animator

Results & Impact:

Featured as part of the Folklore exhibition in Malay Heritage Centre and posted on school's Instagram account

Cohesively stylised all scenes to match the style of the retro Cuphead theme

Aid team members by taking on some of their workload and effectively drove 20% across the production team and ensured timely project delivery

Increased 10% awareness of Traditional Folklore tales